Lady's Mantle & Yarrow
A plan for your own herbal tea
Lady’s Mantle & Yarrow
A 100 g loose herbal infusion under the Moodlie name, from the raw material to the pallet at your door.
Contents
Before you read on, one technical note. This document is interactive: in the pricing section you switch between the two quantities, and in the shelf economics section you move the retail price slider, and every figure, including the summary at the end, recalculates straight away. Please click through those places, because the two quantities set side by side show more than a single table does.
The blend
Moodlie sells to people who read what is in a product before they buy it. A two-herb infusion with nothing else in it gives you the shortest ingredient list you can print, and that is an argument in itself.
You asked for equal parts lady’s mantle and yarrow, 100 g per unit. Both are European meadow herbs with a long history in traditional herbal teas, and both are usually sold on their own rather than blended, so putting the two together is already a product decision rather than a commodity. Below is what we have assumed and why, so that you can correct any of it before we go further.
No flavouring, no filler, no base tea to bulk it out. The ingredient list reads as two lines, which is what makes this product legible on a shelf full of ten-ingredient blends.
Equal parts is what you asked for and it is where we start, but yarrow is the more assertive of the two in the cup. The samples are there so that you can decide whether to keep the ratio or shift it, and changing it costs nothing at that stage.
Cut herb rather than powder or teabags. It brews properly, it lets the customer see what is in the doypack, and it holds a higher retail price than a bagged product of the same weight.
Full-surface print with raised UV detailing and a resealable zipper, so the pack has some weight to it in the hand. One hundred grams of these two herbs takes up between 0.7 and 1 litre, several times the volume of 100 g of leaf tea, so the format below is larger than the weight alone would suggest.
You send the finished artwork and we handle the rest: sourcing the doypack, printing it, filling, sealing and the food law information on the label. That is the third of the three routes from our earlier exchange, and the one we work in most often.
Buyers
The label reader
Already buys single-herb infusions and turns the pack over before putting it in the basket. Two ingredients and a named botanical origin answer the question before it gets asked.
Someone stepping away from capsules
Wants a daily ritual rather than another jar on the shelf. A loose herbal tea sits differently in the routine, and it brings your brand into the kitchen every morning.
The repeat buyer
One hundred grams is roughly a month of daily brewing, which puts the product on a natural reorder cycle. That is the part of this category worth building on.
The product
The recipe below is the starting point for the samples, not a final specification. Once you have tasted it we can still move the ratio, and only then does it go into production.
I
Lady’s Mantle & Yarrow
Loose herbal infusion · two botanicals, nothing else
Recipe
Shelf life is at least 18 months, and every batch carries its own batch number and best-before date.
Lady’s mantle brews pale and mild, with a soft, slightly green character. Yarrow is the stronger of the two, drier and more aromatic, and it is what gives the cup its shape. In equal parts the yarrow leads, so if you want something gentler, the first thing to try on the samples is shifting the ratio towards the lady’s mantle.
Both herbs are supplied as cut herb rather than powder, which is what lets the customer see what is in the doypack and what holds the retail price of a loose product.
Pricing
Below are both of the quantities you asked about. Please pick one and the table will recalculate itself. The price covers everything needed to put the finished product on a pallet at your address in Pohlheim.
Quantity
Whole order, net · 500 units
3,900.00 EUR
net, delivered to 35415 Pohlheim
Per unit, net
7.80 EUR
net, per finished 100 g doypack
What the price covers
Nothing is added on top of these figures. The only cost that could sit outside them is the annual GS1 fee for EAN codes, and only if you need barcodes that you do not already hold.
All prices are net. They hold for the specification above, and we confirm them once you have approved the samples.
Shelf economics
A 100 g loose herbal infusion in this category sells in Germany at somewhere between 12 and 30 EUR, depending on how the brand around it is positioned.
Move the slider to see what a given retail price leaves on your side. The figures follow the quantity you picked in the pricing section.
One hundred grams lasts a daily drinker about a month, which is what makes the reorder rhythm in this category worth more than the first sale. A pack that runs out predictably is easier to build a subscription around than a jar of capsules that the customer forgets about halfway through.
Calculated with the reduced German VAT rate of 7% for tea. If you classify the product differently, tell me and I will recalculate.
Next steps
If the direction here is right, the work runs like this:
Samples
We send the blend in the ratio above, together with brewing notes. The fee is 40 EUR net and we deduct it in full from the production order. Samples are the tea itself, in working packaging: we do not send packaging samples at this stage, because an unprinted doypack is a separate shipment from China and would add weeks before production even starts. Instead you get the full specification and the visualisation.
Tasting and artwork
You tell us whether the ratio stays as it is, and you send the finished artwork with the dimensions you want. We check the artwork against the volume of the herb before anything goes to print. These two things run in parallel and take about two weeks, mostly depending on how quickly we exchange answers.
Order, production and delivery
We confirm the recipe, the quantity and the price, sign the contract and start production. Production takes three to four weeks, sea freight another seven to eight. Counting customs and the road leg to Pohlheim, that is about eleven to thirteen weeks from order to the pallet at your door.
On documentation: every batch of raw material is tested for pesticide residues and heavy metals, and we check mycotoxins and the remaining parameters required in the EU. The reports come from independent laboratories, not from the supplier’s own lab. As discussed, we cannot offer organic certification on this particular blend, so the prices here are for conventional material of good quality.
Summary
A 100 g loose herbal infusion of equal parts lady’s mantle and yarrow, in a premium doypack carrying only the Moodlie name, delivered on a pallet to Pohlheim.
The variant you have selected: 500 units at 7.80 EUR net each, 3,900.00 EUR net for the whole order, with everything from the raw material to the delivery included. At a retail price of 18 EUR that leaves you around 9 EUR per unit. The first step is samples at 40 EUR net, deducted from the order, and the whole route from order to delivery takes eleven to thirteen weeks.
The Infusion Bay team behind this document
Mateusz Cieślak
Blend master. Raw material selection and the recipe.
Wojtek Paprota
Supply chain. Growers, production, freight, timing and terms.
Piotr Nowicki
Marketing and design. Packaging, visualisations, shop materials.
Three people, three competences, one project. You do not have to connect the dots between a herb supplier, a packaging factory, a designer and EU food law.
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